Audience Engagement Research

The magazine I am researching is Bon Appetite. Both our target audiences are food fanatics or upcoming cooks that are interest in looking for how to cook some dishes or find inspiration. How they market their product is by having their website, podcast, and Facebook page. When clicking on their website a pop-up appears to enter your email so you receive promotions and notifications of their magazine. The podcast just talks about dishes they are making and Facebook is used to make announcements of events and magazines they are promoting. The persuasive elements they are using is making their audience feel welcomed by their videos and their Facebook page look appealing.

Facebook page @BonAppetite