Audience Engagement Research

The magazine I am researching is Bon Appetite. Both our target audiences are food fanatics or upcoming cooks that are interest in looking for how to cook some dishes or find inspiration. How they market their product is by having their website, podcast, and Facebook page. When clicking on their website a pop-up appears to enter your email so you receive promotions and notifications of their magazine. The podcast just talks about dishes they are making and Facebook is used to make announcements of events and magazines they are promoting. The persuasive elements they are using is making their audience feel welcomed by their videos and their Facebook page look appealing.

Facebook page @BonAppetite

Audience Engagement Research

The magazine I researched is Food & Wine. Our target audiences are similar by trying to bring individuals that are interested in food and how to make those recipes.  How Food & Wine markets their magazine is through their website and their social media outlets. Their persuasive strategies are appealing to the public eye and wants. They make their pictures look high quality and good enough to want to eat or make. The media outlets they use is Instagram and Twitter. What I would do to market my magazine is designing and Ad and then uploading it online.

Instagram and Twitter @foodandwine

Audience Engagement Research

The first magazine I am researching is Southern Living. Their magazine is focused on food and how to make certain dishes. Our audiences are very similar because we both are targeting people that are interested in food and how to cook those dishes. How they market their product is by allowing the audience to following to their magazine and subscribing to their magazine. They also have a social media page where their audience can see their food recipes.

Instagram @southernliving